However, poor earnings resulted in Wall Street cutting Blue Apron’s stock price in half. Blue Apron opened fulfillment centers in New Jersey, Texas and California, launched Blue Apron Wine (a direct-to-consumer delivery service), and in 2017, went public, being the first meal-kit subscription service to do so. Realizing this was a fast-growing business, they raised the needed capital and modeled their company off of Hello Fresh, which we also tested and reviewed. When the company began to have requests for meal delivery, the founders cooked them in a commercial kitchen and delivered the meals themselves. Originally Blue Apron (under a different name) was a mail-order company for upscale kitchen utensils and wine (which they still sell on their website). Continuing the subscription? Blue Apron’s Websiteīlue Apron is a U.S.-based company incorporated in 2012 by Matt Salzberg, Ilia Papas and Matt Wadiak in New York City.However, Blue Apron has been plagued by delivery delays and unavailability of food items, and due to the company’s popularity, you’ll need to wait six or seven weeks before your first delivery. Blue Apron has delicious, high-quality food that is easy to prepare, even for a beginner cook. We tested three of Blue Apron’s recipes and compared them to the other meal kit subscriptions we’ve reviewed. Blue Apron is one of the largest and most popular meal-kit delivery subscription services.

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