He characterises it as a social app for beer enthusiasts. He said the app promotes the idea that drinking is a social event and the app promotes it responsibly.

The very humble Greg Avola (co-founder and CTO) in his 2013 Google talk pointed out that the aim of the app is “discovery and sociability”. With each check-in there are badges to be obtained, much like Foursquare, with event, location and time-restrictive rarities up for collection. Very hand if you fancy a certain brew but can’t locate its whereabouts. Essentially a community of like-minded beer enthusiasts giving each other directions to their favourite brews. Using the location function the app updates the network to show everywhere that this brew is available. Untappd shows trending and popular beers aswell as locations associated with beers such as breweries and bars. The user can then rate the brew, upload a photo of it, write a review and update details of purchase. This will display information about the brew such as alcohol %, brewery, and type. The app gives the user the ability to check into their brew (much like a Facebook or Foursquare check-in) by name or utilising the built-in bar code scanner.

The premise is simple : Check into your beer. The app stands apart from web-based content and actually serves the user as an app! This is where Untappd comes into its own. They are a dime-a-dozen and tend to have no value aside from being a web portal linking the user to a web page. I’ve used apps for beer before but usually after 10 minutes they are deleted. Then I discovered the functionality of Untappd… Upon first inspection of the app, I dismissed it as gimmicky – a waste of time and space on my phone’s already bursting storage.

One of the cool things about curating content for CRAZYDISCOSTU.COM (aside from getting to drink lots of very cool beers, free swag, meeting brewers from around the world, the fame, the fortune………) is that we get to immerse ourselves in a culture we love.

Untappd app store